About Steve Casey







	About Steve Casey
	Steve Casey is president of Steve Casey Research International. Founded in 1989, SCR provides state of the art music research design and analysis tools, ratings analysis and individual research and programming consultation to most of the major radio groups and stations in over 30 countries . As he worked in management positions in radio in Los Angeles and Chicago, including PD of WLS, Chicago, Steve Casey did a lot of the early work in designing today's music research systems. In 1981 he was a member of the team put together by Bob Pittman to launch the revolutionary cable TV channel MTV: Music Television and was MTV's first program director. In partnership with John Sebastian, he created Sebastian, Casey & Associates, the most successful programming consultancy of the time, with highly successful AOR clients in almost every major US market. He later rejoined MTV to take on the larger role of VP/Programming for MTV and VH-1. He left MTV in 1987 to again become a consultant, forming Steve Casey Research in 1989. In the 1990s he brought to radio a number of innovations, including Variety Control music fit analysis, MusicVUE on-screen music test analysis and InstantREPLAY ratings diary analysis. In the USA, successful New York stations WLTW, WAXQ, WKTU, WHTZ and Los Angeles stations KLVE, KSCA, KIIS-FM, KCMG, KSYR, KBIG, KRTH, KXOL and KZLA have all used Steve Casey’s advanced analysis tools. More than 1,000 additional stations in the United States have worked with Steve Casey over the years. In 1997 Steve Casey Research began to focus on helping international clients. That focus continues today, with clients in more than 30 countries. Steve Casey is continuing, today, to advance the state of the art in radio programming research. More recent innovations include exclusive programming tools like the MusicVISTA music research analysis system, Pure Core format fan analysis, full cluster analysis and exclusive tools that allow AMTs to create optimized samples for focus group research. Today 90% of our focus is international. Current and former clients include: Chérie FM, France Vibration, Orleans, France Mango FM, Kerala, India Maxxx FM, Poland Forum, France Red FM, Kuala Lumpur, Malaysia Europe 2, France Big FM, Stuttgart, Germany RFM, France WIT FM, Bordeaux, France WMGE FM, Miami, Florida MFM, France WGCO, Savannah, Georgia RMF FM, Poland Sea FM, Gold Coast, Australia Ado, Paris , France Spin Southwest, Ireland Voltage, Paris, France Rire & Chansons, France Radio Latina, Paris, France Virgin FM, Amman, Jordan WSFM, Sydney, Australia Nostalgie, France Real Radio network, UK WISX, Philadelphia, Pennsylvania OUI FM, Paris , France Alouette, France 702, Johannesburg, South Africa Solid Gold, Auckland, New Zealand Heart, London , UK Voice, Denmark NRJ, France City FM, Stockholm, Sweden Gold 104, Melbourne, Australia Rockklassiker, Stockholm, Sweden Easy FM, Stockholm, Sweden Noordzee, Netherlands SBS Group, Finland Joy FM, Istanbul, Turkey Virgin Radio, France WLYT, Charlotte, North Carolina Juventus, Budapest, Hungary Magic FM, Romania KISS FM, Romania Kanal 24, Norway 97.3 FM, Brisbane, Australia				continued.. Virgin, London, UK WIN 94.6, Mumbai, India Village, Athens, Greece KDKB, Phoenix, Arizona WBHK, Birmingham, Alabama WPOW, Miami, Florida 4KQ, Brisbane, Australia WBGG, Miami, Florida WWDC, Washington, DC WLTM, Atlanta, Georgia Metro FM, Istanbul, Turkey Lampsi, Athens, Greece KJKK, Dallas, Texas Regenbogen, Mannheim, Germany KSCS, Dallas, Texas Mix 102.3, Adelaide, Australia TV2 Radio Network, Denmark Q102, Dublin, Ireland KFM, Cape Town, South Africa Fever, Bangalore, India Super FM, Turkey Fever, Kolkata, India Smooth FM, London, UK Virgin India, Mumbai, India Virgin India, New Delhi, India Heart FM Birmingham Heart FM Nottingham Suria FM, Kuala Lumpur, Malaysia Galaxy FM network, UK Joy Turk, Turkey 102 FM, Tel Aviv, Israel WMJI, Cleveland, Ohio WASH, Washington, DC WBIG, Washington, DC Radio Monte Carlo, Italy 105 Network, Italy Highveld, Johannesburg, South Africa AMP's 5 station group, Kuala Lumpur, Malaysia Angel FM, Athens, Greece Fly FM , Kuala Lumpur, Malaysia More FM, New Zealand Hot FM, Kuala Lumpur, Malaysia Virgin Smooth, Bangkok, Thailand WSSL, Greenville, South Carolina Red FM, Athens, Greece POP FM, Denmark Cape Talk, Cape Town, South Africa Spin FM, Dublin , Ireland 98 FM, Dublin, Ireland Mix FM, Sydney, Australia WRVA, Raleigh, North Carolina Kiss FM, Czech Republic Smooth FM network, UK Virgin Radio, Istanbul, Turkey Nostalgie, Belgium NRJ, Sweden WVMX, Cleveland, Ohio Mix FM, Melbourne, Australia Freedom, Athens, Greece Virgin Eazy, Bangkok, Thailand Virgin Soft, Bangkok, Thailand Radio Metro, Norway WCOS, Columbia, South Carolina Virgin Hitz, Bangkok, Thailand The Edge, New Zealand WMIB, Miami, Florida Virgin Smooth, Bangkok, Thailand KPTT, Denver, Colorado With 40 years in the radio industry, Steve Casey has been: an on-air talent at WLS, Chicago and KHJ, Los Angeles a program director at WLS, Chicago and KUPD, Phoenix creator of the name MTV and its first program director a corporate level research director for Sebastian, Casey & Associates and Doubleday Broadcasting research consultant to major US broadcasting companies including ABC, NBC, RKO, Hispanic Broadcasting, SBS, Nationwide, CBS/Infinity, Chancellor/AMFM, and Clear Channel a strategic partner for six years with Clear Channel's in-house research company Critical Mass Media, helping chart their rapid growth and music research system design head of Steve Casey Research since its beginning in 1989 focused on the international commercial broadcast community since 1996 Since 1974, Steve Casey has pioneered the application of research to radio programming, music research techniques, call-out, auditorium music testing, Arbitron ratings analysis, in-house audience surveys, sampling techniques, music positioning analysis through Variety Control and on-screen music test analysis through MusicVISTA and now Pure Core Format Fan optimization. How may I help you? Professional Experience